How to break the “thirst” of rural talents?Import or local?
As one of the top ten towns in Jilin Province and a provincial-level e-commerce town, Lu Township, Shuangyang District, Changchun, has exported its deer products to other parts of the country through e-commerce.However, with market competition becoming increasingly fierce and traffic dividends disappearing, Lu Township needs more high-end e-commerce to lead the development of the industry.In this process, they experienced the high salary of the imported anchors can not be retained, and the high cost of training local talents.How to solve the dilemma of township electricity merchants?Local people believe that related industries should be developed and further policy support should be sought.Lu Township, Shuangyang District, Changchun city, Jilin Province, pressed the “pause button” on April 7 due to the epidemic, but shop owners are still busy, and they are taking advantage of the gap time to learn charging, in order to further improve the skills of e-commerce operation.Zhang Shilong, general manager of Jilin Mingcheng Deer Industry Co., LTD., told reporters that young people who have returned home to start their own businesses have made new models such as livestreaming with goods and e-commerce sales the new normal of transactions here, and small towns have entered the era of nationwide livestreaming.However, limited support, incomplete supporting facilities, single industrial chain and other shortcomings, difficult to cultivate, introduce and retain talents have also become bottlenecks restricting the development of township e-commerce.Zhang Shilong, 34, returned to his hometown in 2018 to set up a company that buys, rough processes and sells deer products.At that time, the town’s electricity business just started, mainly in the form of open shop.Zhang Shilong, who was waiting for customers, started to advertise on the wechat public account through his friend’s introduction, and the monthly sales of his store soared to more than 1 million yuan, 30 or 40 times that of the traditional way.Later, short video platforms such as Douyin and Kuaishou sprang to prominence, and Zhang began to switch to live streaming channels.Anchors, artists and operators who can be engaged in e-commerce related work are rarely willing to work in towns and villages. Most of them are young people who pursue comfortable and lively urban life. It is difficult for shops in town to introduce talents.”At the beginning of live broadcasting, I dug an anchor from Changchun with a basic salary of 9,000 yuan per month and a 10% performance commission. The basic salary was 3,000 yuan higher than the city, but she did not expect to come to the store for two days and quit.”Recall several times in the electricity merchant only on the failure, Zhang Shilong regrets a lot, he told reporters, the anchor’s resignation reason is very euphemistic, actually feel that the conditions in the town is not good enough, want to order a takeaway, drink a cup of milk tea, see a movie are not.With the continuous maturity of livestreaming, many farmers and migrant workers in Lu Township have joined the army of livestreaming. Although they may not be as professionally trained and skilled as those anchors, they have a good understanding of local products.Zhang Shilong’s shop, more than when will ask seven or eight local anchors to take goods together.”What we really need is comprehensive operation talents who understand platform mechanism, algorithm, drainage and scheme design. At present, we do all the things like how to do account and how to shoot jokes by ourselves. We are too busy and have no energy to learn.Zhang Shilong said.It is estimated that more than 80% of the total sales in Lu Township are created by e-commerce, and the brand building and influence of deer products are also inseparable from e-commerce. Store owners must find ways to break through the current talent dilemma if they want to achieve further development.Limited resources, it is difficult to train local talents. “E-commerce talents should be trained locally, because those from outside can’t be retained even if they spend a lot of money.Zhang Shilong said.This is the dilemma faced by many towns and villages in the development of e-commerce industry, but in fact, due to limited resources and other reasons, it is not easy to cultivate local talents.In recent years, in order to cultivate local e-commerce talents, Lu Township has held more than 40 e-commerce training sessions, covering about 5,000 people.These trainings made the e-commerce of Lu Township realize a breakthrough from scratch and from quantity to quality.However, as competition heats up and traffic dividends disappear, Lu Township needs more high-end e-commerce to lead the industry.”If you want to cultivate and support an e-commerce team that can serve a wide range of enterprises, you can’t put together those returnees with good basic conditions and strong learning ability, who have to spend a lot of energy on running the company and also have conflicts of interest.Second, it is also difficult for us to find more professional learning platforms and training teachers. There are very few universities that specialize in e-commerce, and many successful experiences are learned by companies in southern China in actual operation.”Lu township electric business service center director Cui Xinyu said.Before that, Cui Xinyu had thought about taking her team to jiangsu and Zhejiang regions with rich e-commerce experience for investigation and study. She compared several service platforms that could receive the study team, and the tuition for 12 days was more than 10,000 yuan in addition to accommodation and transportation costs.”There are 18 villages in the whole town. Even if we only visit one person in each village, it will cost us more than 200,000 yuan. Not to mention the high cost, we do not know the situation and are not sure what we will learn.”She said.It is difficult to cultivate high-end e-commerce talents in towns and villages, and it is also difficult to cultivate ordinary e-commerce talents in areas with relatively weak rural characteristic industries.At the beginning of this year, a certain place in Jilin province held the first live broadcast with goods competition set up a special rural revitalization group.After the competition, several of the 11 finalists decided to continue working as livestream carriers.However, there are also issues such as the cost of transport between rural and urban areas if training is to continue to improve skills.The development of industry is the premise, policy support is to ensure that as a top ten town in Jilin Province, provincial e-commerce town, Lu Township e-commerce infrastructure construction level has been very perfect, broadband to the village rate of 100%, every village has e-commerce service station.”To develop rural e-commerce well, we must first develop characteristic industries in rural areas. They complement each other. Only when the industry develops, can people stay, and only when people stay, can the economy achieve further development.”Said Wang Meng, secretary of the Lu Township Commission for Discipline Inspection, which is responsible for sika deer’s industrial development and e-commerce.Different from many villages and towns that simply stay on online shopping, lu Township’s e-commerce development can be a step ahead of others, mainly due to the solid foundation of the local sika deer industry.The town has 6,300 professional deer raising households, 720 professional distribution households, and e-commerce households, among which more than 300 households are founded by returning migrant workers and college students.”Next, we will be according to the specific condition of each village, building diversified development of characteristic industry, solve the problem of industrial chain such as single short board, and around the deer industry to develop the tourism culture industry, really attract the tourists, the electricity business stay, such life, entertainment facilities such as naturally developed, a virtuous circle.”Raptors said.It is reported that this year, Lu Township will focus on industrial development, led by government departments, planning and implementation of a series of brand promotion, sales channel expansion and other aspects of the project.For example, to carry out in-depth cooperation with well-known e-commerce platforms, integrate local merchants, and further expand online sales channels of deer products;Actively introduce sales enterprises and teams with rich operation experience to better lead the development of local e-commerce industry.At present, the government is negotiating with the intention of enterprises to discuss the construction of an e-commerce base in Lu Township.”We are full of confidence in the future development of Lu Township. We hope that not only more local people will return to their hometown to start businesses and find jobs, but also more outsiders will invest in Lu Township.”Raptors said.Source: Worker’s Daily